welcome to Dito's
Affiliate Marketing Consulting
Affiliate Marketing Leadership · Programme Management
Dito's Affiliate Marketing Leadership & Consulting
18+ years building, managing and scaling affiliate programmes across iGaming, poker, crypto and e-commerce. I build teams, develop commercial strategy, negotiate major partnerships, and own affiliate channels from programme launch through growth and optimisation.Available for full-time Head of Affiliates roles, fractional leadership and long-term consulting engagements.
18+ years in affiliate marketing - Affiliate-side experience since PokerStrategy in 2008, followed by senior operator-side programme management and leadership.
Programmes built and scaled - Built affiliate programmes from scratch, relaunched underperforming programmes and developed the commercial and operational infrastructure behind them.
Operator + affiliate-side experience;
Multi-million commercial negotiations - Negotiated major CPA, Revenue Share and hybrid partnerships and managed strategic affiliate relationships.
Award-winning affiliate experience - Industry recognition for both affiliate marketing performance and affiliate team performance.
Programme Build
Situation: New affiliate programme for a crypto casino and sportsbook.
Role: Commercial model, T&Cs, tracking requirements, recruitment process, onboarding, team/process setup, processes and standards.
Outcome: 7-figure NGR achieved from a channel within a year.Programme Optimisation
Situation: Joined the company with an existing programme that showed structural and commercial problems.
Role: Portfolio review, commercial restructuring, partner segmentation, management processes and re-negotiations.
Outcome: The existing portfolio delivered a 2.5x boost in just over 6 months.Strategic Partnership
Situation: Major affiliate and commercial opportunity with a power affiliate.
Role: Negotiation, commercial modelling and ongoing relationship management.
Outcome: Just one key account delivered EUR 30 mln in NGR a year sustainably.
My Experience From Both Sides of the Affiliate TableMy affiliate marketing career began on the affiliate side at PokerStrategy in 2008.
Since then, I have spent more than 18 years working across user acquisition and affiliate channel management.I have built affiliate programmes from scratch.
Launched and optimised existing programmes.
Hired and led affiliate marketing teams.
Created commercial frameworks and programme processes.
Negotiated multi-million-value affiliate partnerships.
Managed key affiliate relationships and campaigns.
Worked in poker, iGaming and crypto-focused affiliate marketing.
Received industry recognition for affiliate marketing and affiliate team performance.
Most importantly, I understand the commercial conversation from both perspectives.
Dito's Affiliate Channel: What I Do
Affiliate Strategy · Team Leadership · Programme P&L · CPA / RevShare / Hybrid · Key Account Management · Commercial Negotiation · Tracking & Attribution · Programme Operations · Performance Analysis · Compliance · Cross-Functional Leadership
Ways I Can Work With Your Business:Affiliate Leadership - Full-Time
Own and develop the affiliate function as part of the senior marketing/growth team: strategy, team leadership, commercial performance, key partnerships, recruitment, reporting and growth.Fractional Head of Affiliates
Senior affiliate leadership for companies that need the function built, rebuilt or scaled before making a permanent appointment.Long-Term Affiliate Programme Leadership
Hands-on ownership of an existing programme covering recruitment, partner management, commercial negotiations, team/process development and optimisation.Strategic Projects & Programme Audits
Focused engagements around programme structure, commercial logic, T&Cs, tracking, partner portfolio, processes or growth strategy.
Affiliate Programme Audit & HygieneBefore trying to grow a programme, I establish whether the foundations actually work.I review:affiliate programme structure;
commercial terms and commission logic;
CPA, Revenue Share and hybrid models;
affiliate T&Cs;
tracking and attribution;
partner segmentation;
programme communication;
affiliate onboarding;
existing partner activity;
internal processes and ownership;
reporting and KPIs;
obvious commercial leaks, friction and structural risks.The result is a prioritised plan for what should be fixed, what should be built and what should happen next.
Affiliate Programme Launch & RelaunchLaunching an affiliate programme is not the same thing as installing affiliate software and creating a sign-up page.I can help develop the programme from the commercial logic upwards:Strategy → commercial model → T&Cs → tracking → programme positioning → affiliate proposition → recruitment → onboarding → activation → management → optimisation.This can be used for a completely new programme or for an existing programme that needs to be rebuilt.
The Future of Affiliate Marketing
Affiliate marketing is becoming harder to treat as an isolated last-click acquisition channel. Brand, owned media, community, search visibility and increasingly AI-assisted discovery all influence whether affiliate-referred customers ultimately convert.Strong Brand + Owned Media + Community = Stronger Affiliate Partnerships
Dito's Affiliate Marketing Non-Negotiables:Affiliate Marketing Is Not Paid MediaYou can switch paid media on tomorrow and start buying impressions.
Affiliate marketing works differently.
Recruiting the right partners, negotiating agreements, winning placements, building trust, testing offers and turning new partners into productive relationships takes time.
A serious affiliate programme should therefore be managed as a long-term commercial channel, not judged like an advertising campaign after its first few weeks.Commercial Deals Should Be Mutually BeneficialI am not interested in creating predatory deals.
They may look clever on a spreadsheet for one quarter. But they rarely build sustainable affiliate businesses.
The strongest partnerships have commercial logic that both the merchant and affiliate understand and can continue supporting as the relationship grows.Tracking and T&Cs Must Be TransparentAffiliates are investing money, content, audience, reputation or distribution into sending customers to a merchant.
They need confidence that the underlying commercial relationship is being measured honestly.
That means transparent tracking, understandable reporting and commercial T&Cs that say what they actually mean.
